The author Clayton M Christensen who is a professor at Harvard and a member of the quorum of the Seventy recently wrote a book on missionary work. One of the chapters was on being a digital missionary. Luckily a summary of each chapter is on his website at http://www.everydaymissionaries.org/
His stake called digital missionaries. Who wrote blogs on items that were commonly searched in google. Then they had other missionaries write comments to generate a conversation on their blogs. After which they would have other online member missionaries promote their blogs on other web sites to attempt to drive traffic to their blogs.
If you do not want to create you own blog you could promote their blogs or ask to be a guest writer. The blogs that he mentioned that his stake started were.
Next Door Mormon
Mormon Perspectives
Young and Mormon
Basic and creative ideas for members of the LDS or Mormon church to use to share the gospel. Call yourself an online missionary or a digital mission, these ideas are for you
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